A different kind of holding company.
Orange Tree Technologies was founded on a simple observation: the most operationally demanding industries — aviation, logistics, critical infrastructure — still run on software that was never designed for them. We're fixing that, one vertical at a time.
Engineering the software that serious operations deserve.
Too much software is built for the demo, not for the operator. It looks great in a pitch deck and falls apart under real operational load. We're building the opposite: tools that are maybe less impressive in a 30-second clip, but indispensable in daily use.
Our mission is to become the infrastructure layer for industries where reliability isn't a feature — it's the baseline.
“We don't optimize for what looks good. We optimize for what works when it matters.”
A holding company built to build.
Orange Tree Technologies is the parent organization. Each product we launch operates as an independent subsidiary — its own brand, its own focus, and its own engineering excellence.
Identify the gap
We look for operational industries where the best available software is still genuinely bad. Not slightly inconvenient — fundamentally inadequate for the domain.
Embed in the problem
Before we write a line of code, we spend time with the operators, regulators, and workflows of the target industry. We don't design from assumptions.
Build a focused product
We build one product at a time, under a subsidiary brand with its own identity. Each product is designed to stand alone and be the best in its vertical.
Operate for the long term
We don't sell companies. We operate them. Our incentive is for each product to be excellent and sustainable — not to exit at peak valuation.
What we actually believe.
Not aspirational statements on a wall. Operating principles we make decisions by.
Depth over breadth
We build within specific verticals until we genuinely understand the domain at a level that generic software never will. We don't pivot to the next shiny thing — we go deeper.
Accountability without excuses
We own our systems in production. If something breaks, we fix it. No hand-waving, no blame. The standard is: it works, reliably, for the people who depend on it.
Long time horizons
We make decisions that look right in ten years, not ones that inflate a dashboard metric this quarter. That means slower growth and better products.
Respect for operators
The people using our software have real, demanding jobs. We have a deep respect for their time, attention, and expertise. We never ship something that wastes either.
Interested in what we're building?
Whether you want to explore our products, discuss a potential partnership, or just learn more — we're easy to reach.